The Dining Haul Brand Development and Interior Design

The creative development of this casual seafood bar was inspired by the venue's nearness to the beach. Subtle nods to nautical and fishing traditions are incorporated into the naming, branding and interior design-construct. Exposed beams of oregon timber frame the interior like the skeleton of a boat. Furnishings and fittings of plastic, marine plywood and industrial metal echo the eclectic mix of materials found on yachts and trawlers, with yellow and orange used as feature colours.


Brand Naming, Corporate Identity, Corporate Stationery, Website, Interior Fitout, Signage,

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